Meet Sarah Woodworth
Executive Director of Growth | HerEra Experiences™
Sarah Woodworth brings creativity, strategic vision, and a passion for meaningful experiences to HerEra Experiences™. As Executive Director of Growth, she leads the expansion of our brand through innovative media, digital strategy, and authentic community-building, helping transform bold ideas into unforgettable experiences for women across Canada and beyond.
"Our greatest success will always be measured by the women who leave believing more in themselves than when they arrived." - Sarah
Sarah's Story
Sarah joins HerEra Experiences™ as our Executive Director of Growth, bringing a dynamic blend of tourism, media, digital strategy, and creative leadership to our growing organization.
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With experience as Vice President of Soul Sister Vacations, Sarah played an integral role in developing and growing international women's travel experiences through her work with the team at National Travel Associates. Her passion for creating meaningful connections through travel and experiential events aligns beautifully with the vision of HerEra Experiences.
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A student of Humber Film School in Toronto, Sarah combines a strong creative foundation with hands-on expertise in digital media, storytelling, and brand development. Her innovative approach, fresh perspective, and ability to bring ideas to life will be instrumental in expanding HerEra Studios™ and supporting the continued evolution of the HerEra Experiences family of brands.
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Sarah is passionate about building authentic communities, embracing creativity, and creating experiences that inspire women to connect, explore, and grow. Her strategic insight, collaborative leadership, and entrepreneurial mindset make her an invaluable addition as we continue to scale HerEra Experiences in a thoughtful, organic, and purpose-driven way.
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We are absolutely thrilled to welcome Sarah to the HerEra family and look forward to the exciting future we will build together.